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Hi, I'm Jess.

I'm a cross-functional marketing strategist working at the intersection of partnerships and marketing.

I've worked across non-profit, federal government, and tech startups. I've lived and worked in the US, Brazil, Mexico, Argentina, and Ukraine.  

Things I love to help with:
Advising CEOs & founders on innovation strategy


Your marketing strategy (product and digital)

Performing trend and market research

Finding the best partnerships to grow 


I do all of those things...and more. 

Let's talk about how I can help you.
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My Story

As a naturally curious person, my curiousity has led me to far-flung corners of the world, from Ukraine to Argentina. I've served in the Peace Corps in Ukraine, bringing the latest technology to rural classrooms. I have an MBA from McGill University, where I deepened my knowledge of global business. I've advised companies on how to prevent discrimination in the workplace. 

There's one thread that connects all of my experiences: my insatiable need to question the status quo. 


With a decade+ experience as a cross-functional strategist, you can find me advising startup founders on their GTM strategy, crafting user-focused content strategies, taking a deep dive into brand equity, and advising non-profits on how to integrate technology into their practices.  My experience ranges from the federal government to non-profit to CPG to tech. 

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The TL;DR? I help businesses solve their toughest challenges, but with a creative, interdisciplinary thought process.

Learn more about my experience and connect with me on LinkedIn:  https://www.linkedin.com/in/jessicaerdman/

Education

MBA, McGill University

August 2017- June 2019

Graduated with honors with an MBA in business strategy and marketing. During my MBA, I co-founded my own food startup, where I built a brand voice from zero. I was also awarded $30k in scholarships for leadership potential.

BA, SUNY New
Paltz

August 2007 - May 2011

Graduated with honors with a degree in International Relations, and a minor in French Language studies.

Balanced Objects

My Skills & Background

Market Research

Client & Partnership Management

PRODUCT MARKETING

BRAND STRATEGY

Innovation Roadmapping & Strategy

TECH & STARTUPS

PROJECT MANAGEMENT

GTM STRATEGY

DIGITAL MARKETING

“Business has only two functions — marketing and innovation.”

Milan Kundera

+1 929 261 5220

  • LinkedIn

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