Hi, I'm Jess.
I'm a cross-functional strategist working at the intersection of partnerships, business design, and marketing.
I've worked across non-profit, federal government, and tech startups.
Things I love to help with:
Advising CEOs & founders on innovation strategy
Helping you enter a new market
Performing trend and market research
Finding the best partnerships to grow
I do all of those things...and more.
Let's talk about how I can help you.
My Story
As a naturally curious person, my curiousity has led me to far-flung corners of the world, from Ukraine to Argentina. I've served in the Peace Corps in Ukraine, bringing the latest technology to rural classrooms. I have an MBA from McGill University, where I deepened my knowledge of global business. I've advised companies on how to prevent discrimination in the workplace.
There's one thread that connects all of my experiences: my insatiable need to question the status quo.
With a decade+ experience as a cross-functional strategist, you can find me advising startup founders on their GTM strategy, crafting user-focused content strategies, taking a deep dive into brand equity, and advising non-profits on how to integrate technology into their practices. My experience ranges from the federal government to non-profit to CPG to tech.
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The TL;DR? I help businesses solve their toughest challenges, but with a creative, interdisciplinary thought process.
Learn more about my experience and connect with me on LinkedIn: https://www.linkedin.com/in/jessicaerdman/
Education
MBA, McGill University
August 2017- June 2019
Graduated with honors with an MBA in business strategy and marketing. During my MBA, I co-founded my own food startup, where I built a brand voice from zero. I was also awarded $30k in scholarships for leadership potential.
BA, SUNY New
Paltz
August 2007 - May 2011
Graduated with honors with a degree in International Relations, and a minor in French Language studies.
My Skills & Background
Market Research
Client & Partnership Management
Product Marketing
BRAND STRATEGY
Innovation Roadmapping & Strategy
TECH & STARTUPS
PROJECT MANAGEMENT
GTM STRATEGY
PUBLIC SECTOR
“Business has only two functions — marketing and innovation.”